If you’re not blogging, you are missing out. If your SEO partner is not recommending it, it’s time to find a new partner. Blog content about your industry or interests establishes you as an expert.
In this article we’ll take a look at what to include in a blog, it effects in SEO and some tools to help you distribute and redistribute your blog content.
Why your website needs blog content
Let’s start with the easy one. It helps you communicate your brand position and value proposition
It helps you communicate your brand position and value proposition to your consumers or customers. Your site’s homepage and subpages allow you to do this, but a blog gives you a quick distribution network.
Another important feature of a blog is the Rich Site Summary (RSS) which allows you people to subscribe and follow your content. It also allows you to link up with other private blog networks for even better distribution.
Let’s change gears and talk about Google.
Google loves high-quality and authoritative content. Search algorithms are going to get even better at recognizing content through its copy and the technical SEO behind it.
Consult with an SEO expert to ensure the content you are publishing is structured correctly.
Search engine optimization and your blog
Most content management systems have options for managing the technical SEO of your blog. This blog was built on WordPress and we also use the Yoast Plugin for managing each posts title, slugs, meta description, and keywords.
Additionally, you want your blog to have both internal and external links to help establish authority with search engines. Internal links point to other pages or posts on your site. External links are ones the point to external sites, similar to the links in the previous paragraph.
You don’t want to overload the post with links. However, you do want 3-5 of each sprinkled throughout the content.
Distribution and redistribution
Great so you’ve started creating and publishing your very own content. That is the tough part. Now you need to push it out to your distribution network.
A distribution network is a series of different channels that point to your post. These can be social networks like Google+, Facebook, and Twitter. You can also use other blogging sites that point back to your blog post.
Once you have your blog up and running, you’ll want to invest and submit your blog feed to private blog networks. There are tons out there ranging from $5-$100. You’ll want to find networks with higher Domain Authority than your own site.
Make sure to keep track of all your credentials for these sites.
What to write?
You’ll want to do some research before you start writing blog content. It needs to be part of your overall search engine optimization strategy.
You want to target keywords that have a high probably of attracting people to your website.